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Weird Sensation Feels Good

Weird Sensation Feels Good

Weird Sensation Feels Good

Weird Sensation Feels Good

Exhibition Identity

Brand Identity

Exhibition Identity

Exhibition Identity

Exhibition Identity

An oddly satisfying visual identity for the first-ever exhibition about ASMR. Appropriating the sensorial lexicon of ASMR, five kinetic objects move in space, triggering synaesthesia-like sensations through materiality and movement.

An oddly satisfying visual identity for the first-ever exhibition about ASMR. Appropriating the sensorial lexicon of ASMR, five kinetic objects move in space, triggering synaesthesia-like sensations through materiality and movement.

An oddly satisfying visual identity for the first-ever exhibition about ASMR. Appropriating the sensorial lexicon of ASMR, five kinetic objects move in space, triggering synaesthesia-like sensations through materiality and movement.

An oddly satisfying visual identity for the first-ever exhibition about ASMR. Appropriating the sensorial lexicon of ASMR, five kinetic objects move in space, triggering synaesthesia-like sensations through materiality and movement.

An oddly satisfying visual identity for the first-ever exhibition about ASMR. Appropriating the sensorial lexicon of ASMR, five kinetic objects move in space, triggering synaesthesia-like sensations through materiality and movement.

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The identity conveys the ability of ASMR to trigger a profound embodied experience in the viewer.

The identity conveys the ability of ASMR to trigger a profound embodied experience in the viewer.

The identity conveys the ability of ASMR to trigger a profound embodied experience in the viewer.

The identity conveys the ability of ASMR to trigger a profound embodied experience in the viewer.

The identity conveys the ability of ASMR to trigger a profound embodied experience in the viewer.

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The five 'characters' appropriate the sensorial lexicon of ASMR — tapping, brushing, squeezing, rubbing, sliding, stretching, bouncing, pulling.

The five 'characters' appropriate the sensorial lexicon of ASMR — tapping, brushing, squeezing, rubbing, sliding, stretching, bouncing, pulling.

The five 'characters' appropriate the sensorial lexicon of ASMR — tapping, brushing, squeezing, rubbing, sliding, stretching, bouncing, pulling.

The five 'characters' appropriate the sensorial lexicon of ASMR — tapping, brushing, squeezing, rubbing, sliding, stretching, bouncing, pulling.

The five 'characters' appropriate the sensorial lexicon of ASMR — tapping, brushing, squeezing, rubbing, sliding, stretching, bouncing, pulling.

Application

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A radical curatorial approach of elevating an online phenomenon to the context of a museum.

A radical curatorial approach of elevating an online phenomenon to the context of a museum.

A radical curatorial approach of elevating an online phenomenon to the context of a museum.

A radical curatorial approach of elevating an online phenomenon to the context of a museum.

A radical curatorial approach of elevating an online phenomenon to the context of a museum.

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Exhibition

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The exhibition aims to legitimises ASMR as a significant field of study with important social, economic and artistic ramifications.

The exhibition aims to legitimises ASMR as a significant field of study with important social, economic and artistic ramifications.

The exhibition aims to legitimises ASMR as a significant field of study with important social, economic and artistic ramifications.

The exhibition aims to legitimises ASMR as a significant field of study with important social, economic and artistic ramifications.

The exhibition aims to legitimises ASMR as a significant field of study with important social, economic and artistic ramifications.

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Credits

Client
ArkDes

Curator
James Taylor-Foster

Exhibition Producer
Halla Sigurðardóttir

Exhibition Design
ĒTER

Graphic Design
Irene Stracuzzi ✕ PostNew

Installation
Markus Eberle & Stefan Mossfeldt

Production
Elisabet Schön

Digital Communication
Justina Hüll

Translation
Astrid Trotzig

Exhibition Photography
Johan Dehlin

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